Julia Fox is the star of Camper's new Fall/Winter 2023 campaign, titled "Fail." The campaign explores the idea of failure in a humorous and unconventional way
with Fox posing for photos in which she experiences a series of mishaps, such as falling over, stepping in gum, and having a cake fall on her head.
The campaign is meant to challenge our perception of failure and encourage us to see it as an opportunity for learning and growth of travel.
As Fox says in a statement, "Failure is not the opposite of success. It's a necessary part of the process."
The campaign was created by Camper's creative director, Achilles Ion Gabriel, who wanted to create something that would "make people laugh and think.